Real Estate

5 Alternate options To ChatGPT To Beat Author’s Block

Brokers who write their very own itemizing descriptions not have to worry, as a result of a fast-growing expertise is right here to treatment your artistic wants.

New markets require new approaches and ways. Consultants and trade leaders take the stage at Inman Join New York in January to assist navigate the market shift — and put together for the following one. Meet the second and be a part of us. Register right here.

Ask any author — little else is as intimidating because the clean web page.

Brokers who write their very own itemizing descriptions know this sense too. However you don’t should for for much longer, as a result of a fast-growing expertise is right here to treatment your artistic anxiousness.

By now, you’ve possible heard of ChatGPT, the substitute intelligence writing instrument, a bot that may assemble a comparatively coherent few strains of copy utilizing a easy immediate. (Should you haven’t, catch up right here.) Inman used the bot to check the way it reacted to actual property trade information headlines. The outcomes have been fairly good, inspiring an examination of what different choices are on the market and the way they might assist brokers who battle with filling their MLS’s property description fields.

What makes a superb itemizing description?

An evocative property temporary shouldn’t merely reiterate what the individual looked for. It wants to finish the image. A house shopper has photos of the house’s fundamentals, leaving the agent to write down why that home is best than its comparables. This requires some creativity and gross sales tact, and thus why it’s a difficult endeavor. Moreover, the vendor wants to love it as a lot as the major search engines do.

Earlier than leaping into mattress with a bot since you’re caught in artistic muck, think about the next sources for traction:

ChatGPT Alternate options

Nila June

Nila June was reviewed by Inman in 2021 and its founder, Greg Williams, stays a reputable supply on this rising software program class and the bigger matter of pure language processing.

Nile June is as simple as software program will get. There aren’t any CRM integrations, drip marketing campaign instruments or daring, mobile-inspired consumer interfaces. The software program makes use of a logic-based HTML kind (which means: the shape reveals and hides follow-up fields primarily based on earlier responses) to seize contextual knowledge a couple of property. It affords two editions for every property, a shorter one for MLS enter and a longer-form model to be used in advertising collateral and web sites.

Williams is a author, so he developed his product to combine synonyms, artistic turns of phrase and extra partaking language. It reveals.


Jasper could be the most mainstream of AI-based copywriters. It advertises use for advertising content material, Google advert headlines, social media captions, help chat, weblog posts and e-mail newsletters, amongst many different enterprise use circumstances. It capabilities in 26 languages and seems higher suited to bigger organizations by which creating content material is a vital enterprise perform. Its lowest-level subscription is $40/month. Then once more, a superb copywriter usually prices nicely over $100/hour.


ListAssist is out of New Zealand, and its principals attended Inman Join Las Vegas to discover our market’s tolerance for his or her providing.

This software program is exclusive in the way it collects knowledge on a house to write down about, utilizing knowledge collected from uploaded photos and a tagging system. To generate an outline, customers click on characteristic tags for every room or major space to be included whereas including a couple of handbook phrases to the record. They then briefly describe the situation and assessment and edit the end result. If wanted, edits are made in sections or the whole factor shortly regenerates. ListAssist then asks every consumer to rank the copy as a type of in-app suggestions.

As a result of ListAssist is actual estate-focused like Nila June, ought to the corporate determine to enter the U.S. market, it ought to decide up momentum fairly shortly.


Boo boasts a couple of neat options which will enchantment to the agent who truly does like to write down however wants a psychological increase every now and then. This capabilities on the entire as writing software program, however with GPT-3 engine and Markdown Code (in-script instructions for formatting textual content) to assist your ideas floor shortly on the display screen.

Utilizing a collection of instructions, templates and even in-app search (nice for studying about close by facilities) customers can crank out intensive advertising items in little time. Boo can be a pleasant value-add on your advertising workers to create video scripts and longer-form house descriptions.


Out of Canada, ListingAi can also be actual property centric and pumps out property and social media takes in speedy vogue. It pares down the interface to a collection of straightforward radio button choice fields and text-entry fields with 200-character limits to gather a house’s info. It even asks if you would like the general tone of the outline to be “impartial” or “artistic.”

Nevertheless, utilizing it to craft an outline of my house, I discovered it primarily linked collectively precisely what I entered right into a worthy however not overly distinctive property description. However once more, the purpose of those instruments is to save lots of time and to have them carry out one thing you don’t like doing. In that respect, ListingAI could also be simply what you want.

It’s not unreasonable to assume that come this time subsequent yr, this record could possibly be longer and some of its entries widespread parts of your advertising stack. The true energy right here is persistent enchancment, they’ll get higher as extra individuals use them, whether or not for actual property or muffler manufacturing.

It doesn’t actually matter how an automation is utilized, solely that it will get higher every time.

E-mail Craig Rowe

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