Real Estate

AI Now Full With Constructed-in Stereotyping

If you wish to use the ChatGPT chatbot for advertising, you want to concentrate on its limitations and potential drawbacks, writes dealer Teresa Boardman. It could make extra sense, in actual fact, to do your individual writing.

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I’ve been enjoying round with ChatGPT, which is a synthetic intelligence chatbot. Some appear to consider at some point it is going to do all our writing for us and that it has a number of potential for writing property descriptions for actual property brokers.

Once I gave it some prompts and requested for an article about seniors and housing, I found that ChatGPT is nice for perpetuating stereotypes about growing older and about older individuals and their collective housing wants. It was additionally fairly generic and predictable.

ChatGPT’s pre-conceived notions about growing older

Right here is a few of what I obtained after giving ChatGPT a number of prompts and asking for a brief article about seniors and actual property:

“However what if we advised you that the important thing to success in 2021 might be so simple as pondering outdated?”


“Older owners could also be extra hesitant to make use of expertise like digital excursions and on-line listings”

Being a “senior” myself I discover the concept that older individuals is probably not snug utilizing digital excursions hilarious, particularly contemplating they’ve been round for greater than 30 years. Immediately’s seniors have been younger 30 years in the past. Most have been utilizing the web for just a few many years now, it isn’t in any respect new and it is vitally laborious to keep away from.

Immediately there may be web entry in senior housing and in hospitals and nursing properties, too. It’s laborious to discover a senior who isn’t considerably pc literate and even tougher to search out one with out an iPhone.

The typical age of an AI programmer is over 40 however that doesn’t imply they’ll relate to people who find themselves 55 to 105 years outdated. Sure, the time period “senior citizen” covers a interval of greater than 50 years making it the group with the largest age vary.

The age vary is so giant that the time period “senior citizen” has no that means in any way, but it persists.

I additionally obtained the standard BS about seniors having mobility points and the have to be near medical care. I’m positive that’s true for some seniors. As for me, I desire walkable neighborhoods with a number of facilities, inexperienced house and bike trails.

Anybody who talks to me, or tries to market to me utilizing the identical tone as ChatGPT is taking a danger.

What does it imply to ‘assume outdated’?

I don’t even wish to know what “pondering” outdated means. Does outdated assume? From what I’ve learn, outdated individuals don’t actually assume however are inclined to neglect stuff and, after all, they don’t know how you can use expertise.

There was one paragraph that I believed was excellent:

“Based on the Nationwide Affiliation of Realtors, 63 p.c of US owners at the moment are no less than age 50, and 31 p.c are no less than age 65. Which means there’s an enormous potential market of older owners who could also be trying to promote their properties this yr.”

This paragraph can also be near being alright:

“To sum up, as a substitute of simply specializing in the newest apps and developments, actual property brokers also needs to take note of the older market. By understanding their wants and preferences, you’ll have the ability to faucet into an enormous potential market of sellers and patrons. With the present market, the alternatives are there, it’s only a matter of trying in the precise place.”

It simply assumes that each one seniors have particular wants. I do know just a few of these, however I believe it is very important hear to our shoppers and deal with every as a person with particular person wants as a substitute of as a part of a gaggle with an age vary of half a century.

Older patrons and sellers provide distinctive alternative

I do agree wholeheartedly that actual property brokers ought to take note of older demographics and that there are at all times alternatives if one is aware of the place to look.

To be honest I do know people who train others how you can work with seniors who spew stereotypes and are usually not conscious of it. I’ve seen some horrible advertising supplies written for seniors. We reside in a society that treats growing older like an undesirable illness.

I’ve learn newsletters that have been written by individuals who declare to be “consultants” on seniors or on senior housing that have been stuffed with stereotypes and a number of condescension, too. Now they’ll have all of it written by AI, which can be cheaper.

Getting older is an expertise that begins at delivery and isn’t the identical for any two people. Anybody will be unwell and have mobility points and like to reside close to a medical facility.

I don’t assume we’d like AI to perpetuate stereotypes about older adults. I believe we are able to all do this simply advantageous on our personal.

In case you plan to make use of AI for help in writing something that’s housing-related, take care to take away phrases and phrases which will violate honest housing legal guidelines. Additionally, take away any condescension.

In case you plan on promoting homes this yr you might discover that there are alternatives to work with older homebuyers and sellers. Some might even recognize being handled like rational adults by their Realtor.

Personally, I’d reasonably do my very own writing. I believe the world wants extra humanity and it wants extra feminine voices and possibly extra older girls working in AI.

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