4 groups beforehand affiliated with Coldwell Banker Hubell BriarWood in Lansing, Michigan, have moved to RE/MAX Actual Property Professionals Okemos since December representing about 20 actual property brokers and workers and almost $150 million in common annual gross sales quantity.
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4 groups beforehand affiliated with Coldwell Banker Hubell BriarWood in Lansing, Michigan, have moved to RE/MAX Actual Property Professionals Okemos since December, RE/MAX has instructed Inman.
In complete, the groups symbolize about 20 actual property brokers and admin workers and almost $150 million in common annual gross sales quantity.
RE/MAX Actual Property Professionals Okemos Principal Dealer/Proprietor Michael Williams instructed Inman the strikes had been “natural” ones, however observe a latest push to spotlight his firm’s tradition. Though he famous his franchise gives brokers higher pay than others within the space, that issue apart, he emphasised that the firm’s tradition can’t be beat.
“We undoubtedly provide higher pay, [but] that’s simply half of the equation,” Williams mentioned. “We’ve received superb individuals right here from the highest down, from administration roles to workers to brokers, and we’re simply going to closely promote the tradition.”
The primary staff to make the transfer was the Huggler, Bashore & Brooks Staff in December. The seven-person staff is led by Brian Huggler, Martha Bashore and Nancy Brooks, who common $65 million in annual gross sales quantity. Whereas at Coldwell Banker, the staff landed the No. 6 staff rating throughout Coldwell Banker’s Midwest area.
Then, Travis B. Conti and Associates and the Laforet Staff joined up with Williams at RE/MAX earlier in January. Travis B. Conti and Associates, led by Travis Conti, contains 4 staff members and brings $30 million in common annual gross sales quantity to RE/MAX.
Conti was Coldwell Banker’s No. 1 ranked agent in Michigan in 2018 and 2019 for items offered, and the No. 3 ranked Coldwell Banker agent in Michigan in 2020 and 2021 for variety of items offered. He was additionally a prime 1 % producer with Coldwell Banker in North America from 2014 to 2022.
The Laforet Staff, which is made up of 5 brokers and admin workers and led by Kim Laforet, brings a mean of $18 million in annual gross sales quantity to RE/MAX.
As of Wednesday, the Seguin Sprague Staff had additionally moved over from Coldwell Banker to RE/MAX. The five-person staff, led by affiliate brokers Jennifer Seguin and Michael Sprague, common $36 million in annual gross sales quantity. Williams famous that the staff has one of many largest builder accounts within the area with Eastbrook Properties, an account that can observe them to RE/MAX.
All 4 of the groups will service purchasers within the larger Lansing market.
“From a tradition standpoint, I’d say we lead with individuals, not with income,” Williams mentioned. “There’s loads of prime producers on this space that I do know lots of brokerages can be thrilled to have at their place from a manufacturing degree, however we don’t actually fall into that entice. I do know my brokers know I’ll by no means compromise tradition for income, so I believe they really feel protected by that.”
As the corporate continues to recruit new brokers, Williams mentioned the work continues — however that he’s loved the method.
“We’ve received some work to do nonetheless, however we’re having lots of enjoyable and the brokers are having a blast. One of many distinctive issues we do is, we permit the brokers to share in different income streams for the brokerage as properly, and particularly in downtimes, brokers want that.”
RE/MAX Actual Property Professionals Okemos has roughly 150 actual property professionals throughout 4 workplaces in larger Lansing.