Real Estate

Supra Revamps Web site To ‘Replicate The Model’s Rising Digital Providers’

The brand new web site intends to “make it simpler than ever for patrons to seek out what they want and expertise the advantages our options supply,“ the corporate stated in an announcement.

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One of many extra historically guide parts of the actual property agent’s workflow is the lockbox.

These heavy, usually cumbersome coded contraptions discovered hiding keys whereas hanging from doorknobs, pipes, or simply about every other type of everlasting infrastructure beg to be modernized.

Supra is without doubt one of the corporations main that mission and just lately launched a brand new web site to make it simpler for brokers, brokerages and a number of itemizing providers to higher perceive the total scope of its choices and its plans to advance the product’s function within the trade.

The brand new web site,, “displays the model’s rising digital providers,” based on an organization announcement despatched to Inman.

The brand new resource-intensive web site intends to “make it simpler than ever for patrons to seek out what they want and expertise the advantages our options supply,“ based on an announcement by Maria Olivier, head of strategic advertising for Supra.

“The brand new leverages design and performance greatest practices to ship a easy but subtle new expertise for our clients,” stated Olivier.

Customers visiting the web site can see an illustration of how its app-based, Bluetooth lockboxes enhance the itemizing entry expertise. And when mixed with displaying administration know-how from BrokerBay, Supra’s sibling firm, the method turns into much more streamlined.

BrokerBay, a multi-faceted home-showing software program firm that emerged within the wake of Zillow buying ShowingTime, was acquired by Supra parent-company Provider, the air con firm, in 2021.

Beneath Provider, Supra is a part of its Fireplace & Safety Entry Options division.

The web site combines a lot of consumer instruments to hasten looking, reminiscent of “look-ahead” navigation that helps guests find sources within the least variety of clicks potential, tips about looking and lookup filtering and fast hyperlinks for accessing SupraWEB and SupraNET, further Supra software program merchandise.

Interactive function highlights and product demos introduced as smartphone app gifs and in-depth animated movies, respectively, may be discovered for eKEY, eKEY Professional and BrokerBay apps, based on the press launch.

Together with Supra, Grasp Lock additionally markets a line of Bluetooth-enabled and clever lockboxes.

In February, Inman reported that one other trade rival, NAR-owned SentriLock, challenged Supra in court docket over allegations it swiped know-how.

The go well with, filed in U.S. district court docket, names Supra mother or father Provider World because the defendant, and hinges on a pair of patents SentriLock obtained in 2011 and 2013 pertaining to lockboxes to be used in actual property. In accordance with an announcement from SentriLock, Provider spent six years “knowingly copying SentriLock’s patented know-how, and subsequently commercializing it.”

Updates to the case will likely be reported as they materialize.

E mail Craig Rowe

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